Introduction
Originated by the philosopher Jacques Derrida, deconstruction is an approach to understanding the relationship between text and meaning. Derrida's approach consisted of conducting readings of texts with an ear to what runs counter to the intended meaning or structural unity of a particular text. The purpose of deconstruction is to show that the usage of language in a given text, and language as a whole, are irreducibly complex, unstable, or impossible. Throughout his readings, Derrida hoped to show deconstruction at work.
Jacques Derrida was an Algerian-born French philosopher best known for developing a form of semiotic analysis known as deconstruction, which he discussed in numerous texts, and developed in the context of phenomenology. He is one of the major figures associated with post-structuralism and postmodern philosophy.
What do you understand by 'Deconstruction'?
Deconstruction is really a bit difficult to understand, and one reason is that Derrida does not define the Deconstruction. First of all he asks that question that is it possible to define anything once and for all? Or at what extent can we define something? So he denies to define deconstruction.
Derrida’s position is more philosophical than real. He proves theoretically, not practically.
First of all Deconstruction is not a destructive activity, but it is an inquiry into the foundations of every thing. Deconstructionist critics goes deep into the foundation of text and then they try to subvert , undermine it. Derrida says that every text contains element which can deconstruct itself.
Read an ad or TV serial or Film or literary text as post-structuralist critic. Be brief, precise and to the point.
Here I would like give an example of advertisements of beauty supplements, as ad always shows us the that one person become fairer skin by using particular skin cream, but is there any real incident where we can find that kind of results? obviously no and though we regularly using such supplements.
Examples like today's time in which fair and lovely or fair and handsome and many others cosmetics used by people. But real skin color are never changed.
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